Leading value-sensitive design workshop for gender-affirming performance-wear

Constructed website, branding, and strategy for a non-profit committed to amplifying Muslim women

Background

Splisch isn't just about clothing; it's a new era of movement toward comfort and empowerment. Splisch is setting a new standard that embraces diversity, empowerment, and style in every outdoor experience.

Through workshops, user research, and team ideation, I curated insights that considered the audience being designed for and helped create a collection that not only meets functional needs but also empowers everyone to connect with the outdoors authentically.

My role

Product and Experience Designer, Strategist

Tools

Figma, Miro, Squarespace, CSS, HTML, ClickUp, G Suite

Team

Falooda Edits
(August-December 2023)

Scope

UX Design, Research, User Interviews, Ideation Workshops, Presentation